Altoids

Altoids are a brand of strong mints and related confectionery first made in England in the late 18th century.

Altoids are a brand of strong mints and related confectionery first made in England in the late 18th century. They became widely known for their distinctive metal tins and the slogan “The Original Celebrated Curiously Strong Mints.” The brand has also included gum and other products over time.

History

Altoids originated in London in the late 18th century and were first sold as medicinal lozenges. Over time, the brand shifted from digestive relief to breath mint branding and became popular in the United States.

Product identity

Altoids are especially associated with their strong mint flavour and distinctive hinged tins. Their advertising and packaging helped make them one of the best-known mint brands in North America.

Ownership and distribution

The brand changed hands over time and is now associated with Mars Wrigley. It has been sold in multiple product forms, including mints and gum.

Cultural presence

Altoids have become a familiar consumer brand and are often recognized for their packaging as much as for their taste. The tins have also contributed to their visibility in popular culture.