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Business & Money • Entrepreneur

Bruce Rockowitz

Bruce Philip Rockowitz is a Canadian businessman based in Hong Kong.

By Ethan Anderson| Reviewed by Olivia Bennett, Standards & Fact-Checking Lead| Updated July 26, 2026|2 min read| Fact-checked

Bruce Philip Rockowitz is a Canadian businessman based in Hong Kong, best known for co-founding the Pure Group and for holding senior leadership roles at Li & Fung and Global Brands Group. He has also served as chairman of Rock Media International and has been involved in advisory and directorial roles with companies such as Wynn Macau.

Early life and education

Rockowitz was born in 1958 and is described as Canadian. Sources indicate he spent part of his early life in North America before moving to Hong Kong, where his business career developed.

Business career

He entered Hong Kong’s business scene through retail and sourcing work, co-founded Colby International, and later held senior leadership roles at Li & Fung and Global Brands Group. His career has been associated with apparel sourcing, branding, and retail operations.

Pure Group and media ventures

Rockowitz co-founded the Pure Group, which operates fitness, yoga, restaurant, and lifestyle businesses in multiple Asian markets. He has also served as chairman of Rock Media International.

Personal life

Rockowitz married Hong Kong singer Coco Lee in 2011. Public coverage of his life has also focused on his connection to Lee and his long-term residence in Hong Kong.

Key facts

  • Born in 1958 and identified as a Canadian businessman based in Hong Kong.
  • Co-founded Colby International and later became associated with Li & Fung after Colby was sold in 2000.
  • Served as Group President and Chief Executive Officer of Li & Fung and later as CEO and Vice Chairman of Global Brands Group.
  • Co-founded the Pure Group, a fitness, yoga, restaurant, and lifestyle business.
  • Has been chairman of Rock Media International and served on advisory boards and in non-executive/director roles.
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Canadian context

Rockowitz is a Canadian-born businessman who built most of his career in Hong Kong, making him of interest to Canadian readers as an example of a Canadian entrepreneur active in global retail and lifestyle industries.

Frequently asked questions

Who is Bruce Rockowitz?
He is a Canadian businessman and entrepreneur based in Hong Kong, best known for co-founding the Pure Group and holding senior roles at Li & Fung and Global Brands Group.
What companies is Bruce Rockowitz associated with?
He has been associated with Colby International, Li & Fung, Global Brands Group, the Pure Group, and Rock Media International.
Is Bruce Rockowitz Canadian?
Yes. Sources describe him as a Canadian businessman.
Where does Bruce Rockowitz live or work?
He is based in Hong Kong, where much of his business career has been centred.
Who was Bruce Rockowitz married to?
He married Hong Kong singer Coco Lee in 2011.

References

  1. Wikipediahttps://en.wikipedia.org/wiki/Bruce_Rockowitz
    Supports: Birth year, nationality, Hong Kong base, roles at Rock Media International and Pure Group.
  2. Wharton School / event speaker pagehttp://www.whartonmilan12.com/milan12/Speakerdetails9aac.html?Id=1327
    Supports: Leadership roles at Li & Fung, Colby International, Pure Group, and advisory board memberships.
  3. South China Morning Posthttps://www.scmp.com/article/971609/well-served-change-game
    Supports: Canadian origin, Hong Kong career, Pure Group, and Colby background.
  4. WWDhttps://wwd.com/feature/bruce-rockowitz-global-brands-group-10343769/
    Supports: Career at Li & Fung, Global Brands Group, and Pure Group co-founding.
  5. Tatler Asiahttps://www.tatlerasia.com/people/bruce-rockowitz-1
    Supports: Chairman of Rock Media International, co-founder of Pure Group, advisory-board roles, and marriage to Coco Lee.
  6. Wikidatahttps://www.wikidata.org/wiki/Q56753667
    Supports: Canonical identification as Bruce Philip Rockowitz and Canadian entrepreneur classification.