Diageo
Diageo plc is a British multinational alcoholic beverage company headquartered in London, England.
Diageo plc is a British multinational alcoholic beverage company headquartered in London, England. Formed in 1997 through the merger of Guinness plc and Grand Metropolitan plc, it is one of the world’s largest producers and distributors of spirits and beer. Its brand portfolio includes Johnnie Walker, Guinness, Smirnoff, and Baileys.
History
Diageo was formed in 1997 through the merger of Guinness plc and Grand Metropolitan plc. Guinness’s earlier corporate history dates back to 1886, when Arthur Guinness Son and Company Limited was incorporated.
Operations
Diageo is a global beverage alcohol company with production, bottling, and distribution operations in many countries. Public sources describe it as operating in nearly 180 countries and maintaining more than 130 distilleries, breweries, and bottling plants worldwide.
Brands and products
Diageo’s portfolio spans spirits, beer, wine, and liqueurs. Its best-known brands include Johnnie Walker, Guinness, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Don Julio.
Market position
The company is widely described as one of the world’s largest alcohol producers and a global leader in beverage alcohol. It is especially prominent in Scotch whisky and premium spirits.
Key facts
- Diageo was created in 1997 from the merger of Guinness plc and Grand Metropolitan plc.
- It is headquartered in London, England.
- The company is a major producer and distributor of alcoholic beverages, especially spirits and beer.
- Its brand portfolio includes Johnnie Walker, Guinness, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Don Julio.
- Diageo operates in nearly 180 countries and has manufacturing sites worldwide.
Diageo sells products in Canada and owns Crown Royal, a Canadian whisky brand, which is one of its well-known North American labels.[2][12][13]
Frequently asked questions
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References
- Wikipedia — https://en.wikipedia.org/wiki/DiageoSupports: Headquarters, formation from merger, operations, and major brands
- Encyclopaedia Britannica — https://www.britannica.com/money/Diageo-PLCSupports: Company overview, brands, global operations, merger history
- Diageo plc — https://www.diageo.com/~/media/Files/D/Diageo-V2/Diageo-Corp/investors/results-reports-and-events/reports/2017/176_diageo-2017-20-f.pdfSupports: Corporate status, incorporation history, company description
- Forbes — https://www.forbes.com/companies/diageo/Supports: Headquarters, brands, business segments
- Diageo plc — https://www.diageo.com/~/media/Files/D/Diageo-V2/Diageo-Corp/investors/results-reports-and-events/reports/2014/15_2014_strategic_report.pdfSupports: Global beverage alcohol description
- Diageo plc — https://media.diageo.com/diageo-corporate-media/media/s3lbwp31/57_fact_sheet_final.pdfSupports: Country reach, listing venues, workforce, manufacturing locations, merger origin