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Elliot Grainge

Elliot Grainge is a British-born record executive and music entrepreneur.

By Ethan Anderson| Reviewed by Olivia Bennett, Standards & Fact-Checking Lead| Updated July 26, 2026|2 min read| Fact-checked

Elliot Grainge is a British-born record executive and music entrepreneur. He is the chairman and CEO of Atlantic Music Group and the founder of the record label 10K Projects. He is the son of Universal Music Group chairman and CEO Sir Lucian Grainge and is married to model and media personality Sofia Richie.

Early life and background

Elliot Grainge was born on 6 November 1993 in the United Kingdom and is described as British-born. He is the son of record executive Sir Lucian Grainge, which has been noted in profiles about his career and family background.

10K Projects

Grainge founded 10K Projects as an independent record label, with sources placing its launch in 2016 or 2017. The label became known for signing artists such as Trippie Redd, Iann Dior, 6ix9ine, and Ice Spice.

Atlantic Music Group

In October 2024, Grainge was appointed chairman and CEO of Atlantic Music Group under Warner Music Group. Coverage in 2025 noted commercial success at the label with artists including Alex Warren, the Marías, Ravyn Lenae, Coldplay, Twenty One Pilots, Cardi B, Charli XCX, Bruno Mars, and ROSÉ.

Personal life

Grainge married Sofia Richie in April 2023. Public reporting also notes that the couple have one child.

Key facts

  • Elliot Grainge is a British-born record executive and music entrepreneur.
  • He founded 10K Projects in 2016 and became chairman and CEO of Atlantic Music Group in October 2024.
  • Warner Music Group acquired a 51% stake in 10K Projects in 2023.
  • His label has worked with artists including Ice Spice, Trippie Redd, Iann Dior, and 6ix9ine.
  • He is the son of Sir Lucian Grainge and married Sofia Richie in April 2023.

Frequently asked questions

Who is Elliot Grainge?
He is a British-born record executive and music entrepreneur best known as the founder of 10K Projects and the CEO of Atlantic Music Group.
What is 10K Projects?
10K Projects is an independent record label founded by Grainge that has signed artists including Ice Spice, Trippie Redd, Iann Dior, and 6ix9ine.
What role does he hold at Atlantic Music Group?
Grainge has been chairman and CEO of Atlantic Music Group since October 2024.
Who are Elliot Grainge's parents?
His father is Sir Lucian Grainge, chairman and CEO of Universal Music Group.
Is Elliot Grainge married?
Yes. He married Sofia Richie in April 2023.
What is his connection to Canada?
There is no strong Canada-specific connection in the available sources.

References

  1. Wikipedia — https://en.wikipedia.org/wiki/Elliot_Grainge
    Supports: Birth date, British-born American description, Atlantic Music Group role, family background, marriage.
  2. Music Business Worldwide — https://www.musicbusinessworldwide.com/people/elliot-grainge/
    Supports: 10K Projects founding, Atlantic Music Group CEO role, Warner acquisition of 10K Projects stake, artist roster.
  3. Los Angeles Times — https://www.latimes.com/entertainment-arts/music/story/2023-04-20/elliot-grainge-lucian-sofia-richie-ice-spice-10k-projects-universal-music-group
    Supports: 10K Projects founding and career background.
  4. People — https://www.people.com/tv/who-is-elliot-grainge-sofia-richie/
    Supports: Marriage to Sofia Richie.
  5. Business Insider — https://www.businessinsider.com/elliot-grainge-atlantic-music-started-own-company-rejections-music-industry-2025-5
    Supports: Atlantic Music Group appointment and overview of responsibilities.
  6. Wikipedia — https://en.wikipedia.org/wiki/Lucian_Grainge
    Supports: Identification of Sir Lucian Grainge as Elliot Grainge's father and Universal Music Group role.