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Forbidden Fruits

Forbidden Fruits is a 2026 American comedy horror film directed by Meredith Alloway from a screenplay she co-wrote with Lily Houghton.

By Ethan Anderson| Reviewed by Olivia Bennett, Standards & Fact-Checking Lead| Updated July 26, 2026|2 min read| Fact-checked

Forbidden Fruits is a 2026 American comedy horror film directed by Meredith Alloway from a screenplay she co-wrote with Lily Houghton. The film stars Lili Reinhart, Lola Tung, Victoria Pedretti, Alexandra Shipp, Emma Chamberlain, and Gabrielle Union, and follows a mall store employee who secretly leads a witch cult with her coworkers. It premiered at South by Southwest on March 16, 2026, and was released in U.S. theatres on March 27, 2026.

Plot

The film follows Apple, who secretly runs a witch cult with her coworkers Cherry and Fig at a mall store. A new hire named Pumpkin challenges their sisterhood, leading the group toward conflict and violence.

Production

Forbidden Fruits was directed by Meredith Alloway and written by Alloway with Lily Houghton. It is based on Houghton’s 2019 stage play Of the Woman Came the Beginning of Sin, and Through Her We All Die.

Release

The film had its world premiere at the South by Southwest Film & TV Festival on March 16, 2026. It was released in the United States by Independent Film Company and Shudder on March 27, 2026, with an international release through Universal Pictures.

Reception

Reviews described the film as a dark, satirical horror-comedy with comparisons to Mean Girls and The Craft. Aggregate review summaries described the reception as mixed to generally positive, with some criticism of its style-over-substance approach.

Key facts

  • Forbidden Fruits is a 2026 American comedy horror film directed by Meredith Alloway.
  • The screenplay was co-written by Meredith Alloway and Lily Houghton.
  • The story is set around employees at a mall store called Free Eden, with characters named Apple, Cherry, Fig, and Pumpkin.
  • The film premiered at South by Southwest on March 16, 2026, and was released in U.S. theatres on March 27, 2026.
  • It is based on Houghton’s 2019 stage play Of the Woman Came the Beginning of Sin, and Through Her We All Die.
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Canadian context

There is no specific Canada-focused subject matter in the available sources. Canadian readers may encounter the film through international release and streaming availability.

Frequently asked questions

What is Forbidden Fruits about?
It is about a mall store employee named Apple who leads a secret witch cult with her coworkers, until a new hire named Pumpkin disrupts the group.
Who directed Forbidden Fruits?
Meredith Alloway directed the film.
Who stars in Forbidden Fruits?
The film stars Lili Reinhart, Lola Tung, Victoria Pedretti, Alexandra Shipp, Emma Chamberlain, and Gabrielle Union.
When was Forbidden Fruits released?
It premiered on March 16, 2026, at South by Southwest and was released in U.S. theatres on March 27, 2026.
What genre is Forbidden Fruits?
It is a comedy horror film.

References

  1. IMDbhttps://www.imdb.com/title/tt30691214/
    Supports: Basic film identification, genre, release date, and plot summary.
  2. Wikipediahttps://en.wikipedia.org/wiki/Forbidden_Fruits
    Supports: Director, writers, cast, source stage play, premiere, and release information.
  3. Rotten Tomatoeshttps://www.rottentomatoes.com/m/forbidden_fruits_2026
    Supports: Synopsis, director, writers, producers, distributor, rating, genre, release dates, and runtime.
  4. Apple TVhttps://www.apple.com
    Supports: Synopsis, runtime, cast, director, and content rating information.
  5. Los Angeles Timeshttps://www.latimes.com/entertainment-arts/movies/story/2026-03-26/forbidden-fruits-review-meredith-alloway-lili-reinhart-victoria-pedretti-alexandra-shipp
    Supports: Release timing, runtime, rating, and critical description.
  6. Varietyhttps://www.variety.com/2026/film/reviews/forbidden-fruits-review-sxsw-1236690197/
    Supports: Premiere context, cast, story description, and critical framing.