Fuze

Fuze is a beverage brand of vitamin-infused teas and non-carbonated fruit drinks.

Fuze is a beverage brand of vitamin-infused teas and non-carbonated fruit drinks. Founded in 2000 in the United States by Lance Collins, it was acquired by The Coca-Cola Company in 2007. The brand has been sold in multiple markets under names including Fuze, Fuse, and other local brand names.

History

Fuze Beverage was founded in 2000 in the United States by Lance Collins. The Coca-Cola Company acquired Fuze in 2007 for US$250 million and continued the brand as part of its beverage portfolio. The brand's headquarters are in Englewood Cliffs, New Jersey.

Products

The brand has focused on teas and non-carbonated fruit drinks, often marketed as vitamin-infused beverages. Product lines mentioned in available sources include Refresh, Tea, Slenderize, Defensify, and Vitalize.

Branding and markets

Fuze has been sold under different names in different countries, including Fuse in several markets. In Canada, Coca-Cola Canada announced that a long-running iced tea flavour would be sold as FUZE Iced Tea, with distribution across major retail and food-service channels.

Corporate status

Available sources describe Fuze as a Coca-Cola-owned beverage brand. Some historical sources describe it as an operating subsidiary or private company before acquisition.