Geneviève Biron

Geneviève Biron is a Quebec business executive and senior public-sector administrator.

Geneviève Biron is a Quebec business executive and senior public-sector administrator. Since April 2024, she has served as president and chief executive officer of Santé Québec, the provincial health agency. Before that, she led Biron Groupe Santé, founded Imagix, and founded Propulia Capital.

Career

Biron built her career in Quebec’s health-services sector and later moved into public administration. She became president and CEO of Santé Québec in 2024 after leading Biron Groupe Santé and founding several health-related businesses.

Business ventures

Her business background includes leadership of Biron Groupe Santé, a sleep clinic and diagnostic services company, as well as the creation of Imagix and Propulia Capital. These roles positioned her as an executive with experience in health care and investment.

Santé Québec appointment

In April 2024, the Quebec government named Biron to head Santé Québec. The agency was created to oversee major operational functions in the province’s health system.

Public profile

Biron’s profile combines private-sector entrepreneurship with public-sector leadership. Her appointment drew attention because it brought a business executive into a central role in Quebec’s health administration. She has also served on the board of Hydro-Québec, alongside figures such as Sophie Brochu.