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HMV

HMV is a British entertainment retailer whose name comes from the phrase "His Master's Voice".

By Ethan Anderson| Reviewed by Olivia Bennett, Standards & Fact-Checking Lead| Updated July 26, 2026|2 min read| Fact-checked

HMV is a British entertainment retailer whose name comes from the phrase "His Master's Voice". The brand began in 1921 with a flagship store on Oxford Street in London and became widely associated with music, film, and media retail. It has also been used historically as a record label connected to the Gramophone Company and EMI.

History

HMV traces its roots to the late 19th-century gramophone business and the Gramophone Company. Its first dedicated HMV store opened in London in 1921, and the Oxford Street branch became a long-running flagship location.

Brand and trademark

The HMV name is short for "His Master's Voice," the title associated with a famous trademark showing a dog listening to a gramophone. The image became closely tied to the company and its recordings business.

Retail business

HMV became a major high-street retailer of music and entertainment goods, later expanding into DVDs, books, and related products. The chain faced severe pressure from digital media and online retail, leading to administration in 2013 and later restructuring.

Record label use

In addition to the retail chain, HMV was also used as a record label name within the broader Gramophone Company and EMI history. The label brand continued in music distribution long after the retail identity became more prominent.

Key facts

  • HMV opened its first dedicated store in London on 20 July 1921.
  • The name comes from the "His Master's Voice" trademark, linked to a dog named Nipper and an 1898-era gramophone image.
  • The brand originated from the Gramophone Company, which later became associated with EMI.
  • HMV has been used both for record retail and for a record label.
  • The retailer entered administration in January 2013 and later returned under new ownership.
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Canadian context

HMV has a Canadian connection through Doug Putman, the Canadian entrepreneur who bought HMV's UK business in 2019 through his Sunrise Records group.[15]

Frequently asked questions

What does HMV stand for?
HMV stands for "His Master's Voice," the name of the trademark and brand.
When was HMV founded?
HMV's first dedicated store opened in 1921, and that year is generally used as the brand's founding date.
Who founded HMV?
HMV originated with the Gramophone Company, which built the brand around the "His Master's Voice" trademark.
Where did HMV begin?
The first HMV store opened at 363 Oxford Street in London.
Is HMV still operating?
Yes. The brand continued after administration and is now operated in the UK by Sunrise Records and Entertainment Ltd.

References

  1. BBC Newshttps://www.bbc.com/news/uk-46700080
    Supports: Origin of the HMV brand, 1921 opening, and connection to the Gramophone Company and the His Master's Voice trademark.
  2. Marketing Weekhttps://www.marketingweek.com/hmv-brand-timeline/
    Supports: HMV brand timeline and opening of the first dedicated store in 1921.
  3. BBC Newshttps://www.bbc.com/news/business-21028024
    Supports: HMV as a high-street music and DVD retailer and the first store in Oxford Street.
  4. Museum of Music Culturehttps://mus-col.com/en/events/39066/
    Supports: Historical background of the His Master's Voice label and its relationship to the Gramophone Company and EMI.
  5. Sky Newshttps://news.sky.com/story/hmv-collapse-history-of-a-high-street-icon-10457804
    Supports: Overview of HMV's history, administration in 2013, and retail significance.
  6. The Guardianhttps://www.theguardian.com/business/2013/jan/15/hmv-in-administration-key-facts
    Supports: Administration in 2013, Oxford Street flagship store, and the His Master's Voice logo.
  7. Music Business Worldwidehttps://www.musicbusinessworldwide.com/companies/hmv/
    Supports: Current ownership and acquisition by Doug Putman's Sunrise Records group.