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Kellogg's

Kellogg's is a food brand and former corporate name associated with breakfast cereals and other packaged foods.

By Ethan Anderson| Reviewed by Olivia Bennett, Standards & Fact-Checking Lead| Updated July 26, 2026|2 min read| Fact-checked

Kellogg's is a food brand and former corporate name associated with breakfast cereals and other packaged foods. The business was founded in Battle Creek, Michigan, by W. K. Kellogg in 1906 and became known for products such as Corn Flakes, Rice Krispies, Frosted Flakes, and Pringles. In 2023, the company split into two publicly traded entities: WK Kellogg Co and Kellanova.

History

Kellogg's traces its origins to W. K. Kellogg's cereal business in Battle Creek, Michigan, beginning in 1906. The company later adopted the Kellogg Company name and became one of the best-known packaged-food businesses in the United States.

Products

The company became famous for ready-to-eat cereals such as Corn Flakes, Rice Krispies, Frosted Flakes, and Froot Loops. It also expanded into snacks, crackers, cookies, frozen waffles, and other packaged foods.

Corporate restructuring

In 2023, the Kellogg Company split into two separate publicly traded businesses. WK Kellogg Co retained the North American cereal portfolio, while Kellanova took over the snack and frozen-food operations.

Brand legacy

Kellogg's is closely associated with the development and mass marketing of breakfast cereal in North America. Its branding and products helped shape the modern packaged-breakfast industry.

Key facts

  • Kellogg's was founded in 1906 by W. K. Kellogg in Battle Creek, Michigan.
  • It is best known for breakfast cereals such as Corn Flakes, Rice Krispies, and Frosted Flakes.
  • The company expanded into snacks and frozen foods.
  • In 2023, the Kellogg Company split into WK Kellogg Co and Kellanova.
  • The Kellogg name remains a major consumer brand despite the corporate split.
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Canadian context

Kellogg's products, especially cereals and snack foods, have long been sold in Canada and are familiar to Canadian households. The 2023 split matters to Canadian readers because it changed the corporate ownership behind many Kellogg-branded foods sold in Canadian grocery stores.[2][8]

Frequently asked questions

What is Kellogg's?
Kellogg's is a food brand historically associated with the Kellogg Company, especially breakfast cereals and other packaged foods.
Who founded Kellogg's?
W. K. Kellogg founded the company in 1906 in Battle Creek, Michigan.
What is Kellogg's best known for?
It is best known for breakfast cereals such as Corn Flakes, Rice Krispies, Frosted Flakes, and Froot Loops.
Is Kellogg's still one company?
No. In 2023, the former Kellogg Company split into WK Kellogg Co and Kellanova.
Where is Kellogg's based?
The historic headquarters were in Battle Creek, Michigan, United States.
What products did Kellogg's expand into?
Beyond cereal, Kellogg expanded into snacks, cookies, crackers, frozen waffles, and other packaged foods.

References

  1. Wikipedia — https://en.wikipedia.org/wiki/Kellogg's
    Supports: Founded in 1906 in Battle Creek, Michigan; founder W. K. Kellogg; headquarters and corporate background.
  2. Encyclopaedia Britannica — https://www.britannica.com/money/Kelloggs
    Supports: Brand history; major products; 2023 split into WK Kellogg and Kellanova.
  3. Britannica Kids — https://kids.britannica.com/students/article/Kellogg-Company/328098
    Supports: Founding details, product expansion, and history of the company.
  4. WK Kellogg Co — https://www.wkkellogg.com/who-we-are/our-story
    Supports: Company origin in February 1906 and connection to Corn Flakes.
  5. Encyclopedia.com — https://www.encyclopedia.com/history/culture-magazines/kelloggs-cereals
    Supports: Headquarters in Battle Creek and major packaged cereal products.