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July 27, 2026Sources cited
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Kraft Dinner

Kraft Dinner (KD) is a boxed macaroni-and-cheese product sold by Kraft Heinz and best known as a Canadian pantry staple.

By Ethan Anderson| Reviewed by Olivia Bennett, Standards & Fact-Checking Lead| Updated July 27, 2026|2 min read| Fact-checked

Kraft Dinner (KD) is a boxed macaroni-and-cheese product sold by Kraft Heinz and best known as a Canadian pantry staple. Introduced in 1937, it became closely associated with Canadian food culture and is often used as a generic term for boxed macaroni and cheese.

History

Kraft Dinner was introduced in 1937 as a boxed macaroni-and-cheese meal. The product built on earlier packaged cheese-and-pasta concepts and became popular because it was low-cost and easy to prepare.

Canadian usage

In Canada, Kraft Dinner is commonly shortened to KD. The name is so familiar that it is often used informally to mean boxed macaroni and cheese in general.

Cultural significance

Kraft Dinner is closely tied to Canadian food culture and is often described as a comfort food or even a national dish by commentators. Its popularity has made it one of the most recognizable packaged foods in Canada.

Product variations

Beyond the original recipe, the brand has offered multiple flavours and line extensions. These include varieties such as white cheddar, bacon, four cheese, and other specialty versions.

Key facts

  • Kraft Dinner was launched in 1937 in Canada and the U.S.
  • In Canada, it is commonly called KD and is a cultural staple.
  • It became popular during the Great Depression due to its low cost and convenience.
  • Kraft Heinz sells millions of boxes globally each week, with a significant share in Canada.
  • Multiple varieties beyond the original cheese flavour are available.
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Canadian context

Kraft Dinner is strongly associated with Canadian food culture, where it is commonly called KD and often treated as a comfort food or pantry staple.

Frequently asked questions

What is Kraft Dinner?
Kraft Dinner is a boxed macaroni-and-cheese product sold by Kraft Heinz and commonly known as KD in Canada.
When was Kraft Dinner introduced?
It was introduced in 1937 in the Canadian and U.S. markets.
Why is it called KD in Canada?
KD is a common short form of Kraft Dinner, and the brand name became widely used in Canada as a generic term for boxed macaroni and cheese.
Is Kraft Dinner the same as Kraft Mac & Cheese?
Yes. The product is marketed under different names in different countries, with Kraft Dinner used in Canada and Kraft Mac & Cheese used in the United States.
Why is Kraft Dinner culturally important in Canada?
It is widely associated with Canadian everyday eating because it is inexpensive, convenient, and familiar across generations.
How popular is Kraft Dinner in Canada?
Sources describe it as one of Canada’s most purchased grocery items and report substantial weekly sales in Canada.

References

  1. Daily Hivehttps://dailyhive.com/vancouver/kraft-dinner-mac-cheese-canada-facts
    Supports: Canadian cultural significance, 1937 introduction, sales figures, product varieties
  2. OpenEd / Food Historyhttps://foodhistory.opened.ca/kraft-dinner/
    Supports: 1937 introduction, Great Depression context, Canadian popularity, packaging and production details
  3. Business Insiderhttps://businessinsider.com/things-you-didnt-know-about-kraft-macaroni-and-cheese-2020-5
    Supports: Name differences by country, Kraft Dinner in Canada versus Kraft Mac & Cheese elsewhere
  4. USA Todayhttps://www.usatoday.com/story/money/food/2024/07/14/mac-and-cheese-day-kraft-history/74372947007/
    Supports: 1937 launch, original name Kraft Dinner, early pricing and sales context
  5. Crackedhttps://www.cracked.com/article_35281_canadian-cheese-the-strange-story-of-kraft-dinner.html
    Supports: Canadian usage of Kraft Dinner and cultural association
  6. Price Smart Foodshttps://www.pricesmartfoods.com/product/kraft-dinner-original-macaroni-and-cheese-dinner-id-00068100905380
    Supports: Current product naming as Kraft Dinner Original Macaroni and Cheese Dinner