Li Jiaqi

Li Jiaqi (Chinese: 李佳琦; born 7 June 1992) is a Chinese livestreamer, e-commerce salesperson, social media influencer, and entrepreneur known for beauty and cosmetics marketing.

Li Jiaqi (Chinese: 李佳琦; born 7 June 1992) is a Chinese livestreamer, e-commerce salesperson, social media influencer, and entrepreneur known for beauty and cosmetics marketing. He is widely associated with livestream shopping in China and is often nicknamed the “Lipstick King.” For Canadian readers, he represents one of the most influential figures in livestream shopping, a retail model that has affected global e-commerce practices and consumer marketing trends.

Early life and background

Li Jiaqi was born in Yueyang, Hunan, in 1992. Public sources describe him as entering the beauty retail sector before moving into livestream commerce.

Career in livestream commerce

He became known for livestream product promotion, especially in beauty and cosmetics. His product demonstrations, particularly lipstick testing and cosmetics sales, helped him gain widespread recognition. Reports note that his livestreams generated large sales volumes and helped make him one of China’s best-known shopping streamers.

Public image and nickname

Li Jiaqi is commonly called the “Lipstick King” because of his lipstick demonstrations and cosmetics focus. His presentation style and sales record made him a prominent figure in Chinese e-commerce media.

Business role

Sources identify him as a partner in Meiwan (Shanghai) Network Technology Co., Ltd., linking him to the business side of livestream retail. He has also been described as a lecturer for a Taobao writing and media course at Jiangsu Normal University.