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Business & Money • Media Executive

Linda Yaccarino

Linda Yaccarino is an American media and advertising executive.

By Ethan Anderson| Reviewed by Olivia Bennett, Standards & Fact-Checking Lead| Updated July 26, 2026|2 min read| Fact-checked

Linda Yaccarino is an American media and advertising executive. She served as CEO of X Corp. from 2023 to 2025 and previously led global advertising and partnerships at NBCUniversal from 2011 to 2023. She became CEO of eMed, a telehealth company, in 2025.

Career

Yaccarino’s career has centered on advertising and media leadership. She held senior roles at Turner Broadcasting System and NBCUniversal before becoming CEO of X Corp. and later CEO of eMed.

CEO of X Corp.

She was appointed CEO of X Corp. in 2023 and remained in the role until 2025. During her tenure, she focused on business operations, advertising strategy, partnerships, and revenue growth.

NBCUniversal leadership

At NBCUniversal, Yaccarino oversaw global advertising and partnerships for more than a decade. Sources credit her with leading a large advertising organization and helping expand the company’s digital and streaming initiatives.

Later work

After leaving X Corp., Yaccarino became CEO of eMed, a telehealth company focused on GLP-1 management. Her role there marks a shift from media and advertising into health technology.

Key facts

  • Led X Corp. as CEO from 2023 to 2025.
  • Previously served as chairman of global advertising and partnerships at NBCUniversal from 2011 to 2023.
  • Became CEO of eMed in 2025.
  • Built her career in media and advertising, including work at Turner Broadcasting System.
  • Public profiles describe her as a prominent figure in the advertising industry.
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Canadian context

Canadian readers may recognize Yaccarino through X’s global platform and NBCUniversal’s North American media footprint; her career is also relevant to discussions of advertising, streaming, and social media governance in Canada.

Frequently asked questions

Who is Linda Yaccarino?
Linda Yaccarino is an American media and advertising executive known for leading X Corp. and, later, eMed.
What did Linda Yaccarino do at X?
She served as CEO of X Corp. from 2023 to 2025 and oversaw business operations, advertising strategy, and partnerships.
What did she do before X?
Before X, she was chairman of global advertising and partnerships at NBCUniversal from 2011 to 2023.
What is Linda Yaccarino’s current job?
She is the CEO of eMed, a telehealth company, according to 2025 and 2026 sources.
What industry is she associated with?
She is primarily associated with media, advertising, and executive leadership, with a later move into telehealth.

References

  1. Wikipedia — https://en.wikipedia.org/wiki/Linda_Yaccarino
    Supports: Birth date; American business executive; CEO of X Corp. from 2023 to 2025; CEO of eMed since 2025; NBCUniversal role from 2011 to 2023.
  2. BBC News — https://www.bbc.com/news/business-65640622
    Supports: Describes Yaccarino as a respected advertising executive and notes her rise through major U.S. media companies.
  3. Milken Institute — https://www.milkeninstitute.org/events/global-conference-2026/speakers/linda-yaccarino
    Supports: States she is CEO of eMed and summarizes prior roles at X and NBCUniversal.
  4. Biography.com — https://www.biography.com/business-leaders/a43878705/who-is-twitter-ceo-linda-yaccarino
    Supports: Confirms appointment as Twitter/X CEO and prior NBCUniversal leadership.
  5. Business Insider — https://www.businessinsider.com/who-is-linda-yaccarino
    Supports: Summarizes her career path through Turner, NBCUniversal, and X; notes resignation from X in 2025.