Michael Rubin

Michael Rubin is an American entrepreneur best known as the founder and CEO of Fanatics, a global digital sports platform focused on licensed merchandise, trading cards, collectibles, and sports wagering.

Michael Rubin is an American entrepreneur best known as the founder and CEO of Fanatics, a global digital sports platform focused on licensed merchandise, trading cards, collectibles, and sports wagering. He is also the founder of GSI Commerce, which he sold to eBay in 2011, and serves as co-chair of REFORM Alliance, a criminal justice reform organization.

Early life and education

Rubin was born in Philadelphia, Pennsylvania on July 21, 1972. He earned a degree from Yale University.

Business career

Rubin is best known for founding Fanatics, a sports platform that has expanded from licensed merchandise into trading cards, memorabilia, live events, and sports wagering. He previously founded GSI Commerce, which was acquired by eBay in 2011 for US$2.4 billion. His business involvements have also included ownership stakes in sports teams such as the Philadelphia 76ers and New Jersey Devils.

Philanthropy and advocacy

Rubin is co-chair of REFORM Alliance, an organization focused on criminal justice reform and probation-law reform in the United States. He also helped create the ALL IN Challenge, a fundraising effort that raised money during the COVID-19 pandemic.

Wealth and recognition

Rubin appears on billionaire rankings and has been described as one of the most influential figures in sports business. His net worth estimates vary across sources, with Bloomberg reporting Fanatics was valued at about US$30.6 billion in December 2024. Sources place his net worth in the range of approximately US$10.6 billion to US$11.5 billion, largely tied to his stake in Fanatics.