Mopar
Mopar is the parts, service, and customer care brand associated with Chrysler-origin vehicles and, since 2021, Stellantis.
Mopar is the parts, service, and customer care brand associated with Chrysler-origin vehicles and, since 2021, Stellantis. The name began as a contraction of "motor" and "parts" and was first used for antifreeze in 1937. In automotive enthusiast usage, "Mopar" also refers broadly to Chrysler-family vehicles and related performance culture.
History
Mopar originated within Chrysler in the 1930s and was first applied to antifreeze. Over time it expanded from a single product name into a wider brand for replacement parts, accessories, and service.
Brand meaning and usage
The term is a portmanteau of "motor" and "parts." Outside official branding, it is commonly used by automotive enthusiasts as shorthand for Chrysler-built vehicles and their associated performance scene.
Corporate ownership
Mopar began under Chrysler Corporation and later became part of Fiat Chrysler Automobiles before moving under Stellantis after the 2021 merger.
Products and services
Mopar supplies original-equipment replacement parts, accessories, and customer service support for Stellantis vehicle brands, especially in North America.
Key facts
- Mopar is an automotive parts and service brand, not a standalone car brand.
- The name is a portmanteau of "motor" and "parts".
- First used in 1937 on antifreeze products.
- Now owned by Stellantis.
- Enthusiasts use "Mopar" to refer to Chrysler-family vehicles, especially performance models.
Mopar has a Canadian relevance through FCA Canada/Stellantis Canada marketing, parts distribution, and the presence of Chrysler-family vehicles in the Canadian market.
Frequently asked questions
What does Mopar stand for?
Is Mopar a car brand?
When was Mopar first used?
Who owns Mopar now?
What vehicles are associated with Mopar?
Why do car enthusiasts use the word Mopar?
References
- Wikipedia — https://en.wikipedia.org/wiki/MoparSupports: Mopar as Chrysler-origin parts, service, and customer care division; ownership by Stellantis; enthusiast usage as shorthand for Chrysler vehicles.
- Mopar — https://blog.mopar.com/85-years-of-mopar/Supports: Origin of the name as a contraction of "motor" and "parts"; 1937 trademark use; evolution of the brand.
- PR Newswire — https://www.prnewswire.com/news-releases/mopar-brand-evolution-over-80-years-300386135.htmlSupports: 1937 origin, initial antifreeze product, and evolution into parts, service, and customer care.
- FCA Canada — https://www.fcapresskit.ca/2013/contents/Press-Releases/07_Mopar/CN_2013_MP_Brand_OV.pdfSupports: Canadian corporate description of Mopar as authentic parts, accessories, service, and car care brand; trademark origin details.
- MotorTrend — https://www.motortrend.com/features/what-is-moparSupports: Mopar as a Chrysler parts/accessories brand and enthusiast term; historical context and brand meaning.