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Culture & Lifestyle • Food

Old Bay Seasoning

Old Bay Seasoning is a spice blend originally created in Baltimore, Maryland, and now marketed in the United States by McCormick & Company.

By Ethan Anderson| Reviewed by Olivia Bennett, Standards & Fact-Checking Lead| Updated July 26, 2026|2 min read| Fact-checked

Old Bay Seasoning is a commercial spice blend originally created in Baltimore, Maryland, and now marketed in the United States by McCormick & Company. It is best known as a seafood seasoning, especially for crab, shrimp, and other Mid-Atlantic dishes. The blend’s full recipe is proprietary, but it is publicly described as containing celery salt, red pepper, black pepper, paprika, and other spices.

History

Old Bay was created in Baltimore by Gustav Brunn in the late 1930s. Sources describe Brunn as a German Jewish immigrant who fled Nazi Germany and later developed the seasoning in Maryland.

Ingredients and flavour

Old Bay is a blend of herbs and spices, commonly described as savory, slightly spicy, and salt-forward. Public product descriptions identify celery salt, paprika, and spices including red pepper and black pepper, while the full recipe remains secret.

Use in cuisine

Old Bay is most closely associated with seafood, especially blue crabs and shrimp in the Chesapeake Bay region. It is also used on a wide range of foods beyond seafood in American cooking.

Cultural significance

Old Bay has become a regional food icon, particularly in Maryland and the Mid-Atlantic. Its yellow tin and blue-and-red branding are widely recognized in American food culture.

Key facts

  • Old Bay is a commercial seasoning blend associated strongly with Maryland cuisine.
  • It was created in Baltimore by Gustav Brunn, a German Jewish immigrant.
  • The exact recipe is proprietary, but the label publicly lists celery salt, spices including red pepper and black pepper, and paprika.
  • It is especially used on seafood, particularly steamed crabs.
  • The brand is marketed in the United States by McCormick & Company.
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Canadian context

Old Bay is widely known to Canadian readers because it is sold in some Canadian markets and is often used in North American seafood cooking, especially in recipes influenced by U.S. East Coast cuisine.

Frequently asked questions

What is Old Bay Seasoning?
Old Bay is a commercial spice blend used mainly as a seafood seasoning, especially in Maryland and the broader Mid-Atlantic region.
Who created Old Bay?
Old Bay was created by Gustav Brunn, a German Jewish immigrant who settled in Baltimore.
Who owns Old Bay now?
Old Bay is marketed in the United States by McCormick & Company.
What does Old Bay contain?
Its full recipe is secret, but the label lists celery salt, paprika, and spices including red pepper and black pepper.
Why is Old Bay associated with Maryland?
It originated in Baltimore and became especially popular as a seasoning for steamed crabs and other Chesapeake Bay seafood.

References

  1. Wikipediahttps://en.wikipedia.org/wiki/Old_Bay_Seasoning
    Supports: Origin in Baltimore; creator Gustav Brunn; blend of herbs and spices; public ingredient description
  2. McCormick Australiahttps://www.mccormick.com.au/old-bay/history
    Supports: Company history; Gustav Brunn; original product name; renaming to Old Bay
  3. Smithsonian Magazinehttps://www.smithsonianmag.com/arts-culture/old-bay-spices-up-my-life-64819566/
    Supports: Historical background; Baltimore origin; ingredient profile; cultural significance
  4. AOLhttps://www.aol.com/old-bay-seasoning-history-marylands-163737924.html
    Supports: Historical account; Maryland association; ingredient discussion