Oreo

Oreo is an American brand of sandwich cookie made with two cocoa biscuits and a sweet cream filling.

Oreo is an American brand of sandwich cookie made with two cocoa biscuits and a sweet cream filling. Introduced in 1912 by Nabisco, it is now owned by Mondelēz International and sold in more than 100 countries, including Canada where it is a familiar mass-market snack-food brand. Oreo is widely described as the world’s top-selling cookie brand.

History

Oreo was first introduced in the United States in 1912 by the National Biscuit Company (later Nabisco). Over time, the brand expanded beyond the original cookie into many flavours, shapes, and limited-edition releases.

Ownership

The Oreo brand was originally created by the National Biscuit Company (Nabisco). Mondelēz International has owned the brand since acquiring Nabisco in 2012.

Global market

Oreo is sold in more than 100 countries and is marketed with local flavour variations in different regions. It has been described as the world’s best-selling cookie brand since 2014.

Branding and culture

Oreo is strongly identified with its sandwich-cookie format and the “twist, lick, dunk” eating ritual. The brand has also become a major part of snack-food marketing and product variation.