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Pepe the Frog

Pepe the Frog is an Internet meme and cartoon character created by American artist Matt Furie for his 2005 webcomic Boys Club.

By Ethan Anderson| Reviewed by Olivia Bennett, Standards & Fact-Checking Lead| Updated July 26, 2026|2 min read| Fact-checked

Pepe the Frog is an Internet meme and cartoon character created by American artist Matt Furie for his 2005 webcomic Boys Club. The green anthropomorphic frog became widely shared online and later acquired multiple political and cultural meanings, including use by far-right groups and counter-movements.

Origin

Pepe the Frog was created by Matt Furie for the webcomic Boys Club and first appeared in 2005. The character was originally part of a non-political comic focused on relaxed, crude, and absurd humour.

Rise as a meme

The character became popular on internet forums and social platforms, where users adapted Pepe into many expressions and reaction images. Its spread helped make it one of the best-known memes of the 2010s.

Political appropriation

Some versions of Pepe were adopted by white supremacist, antisemitic, and other extremist groups, leading to controversy. The Anti-Defamation League added Pepe to its hate-symbol database in 2016, while other groups later tried to reclaim or reframe the image.

Cultural significance

Pepe has been discussed as an example of how internet culture can transform a neutral image into a symbol with multiple, conflicting meanings. The character remains widely recognized in online culture and media coverage.

Key facts

  • Pepe the Frog first appeared in Matt Furie’s comic Boys Club in 2005.
  • The character is typically depicted as a green, human-like frog wearing a blue T-shirt.
  • Pepe spread widely on forums and image boards such as 4chan and Reddit.
  • By 2016, some racist and antisemitic versions of Pepe led the Anti-Defamation League to list it in its hate-symbol database.
  • Matt Furie has publicly objected to extremist use of the character.
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Canadian context

Canadian readers may encounter Pepe the Frog in discussions of internet culture, online radicalization, and digital symbolism, especially in coverage of hate symbols and political memes.

Frequently asked questions

Who created Pepe the Frog?
Pepe the Frog was created by American cartoonist Matt Furie.
What was Pepe the Frog originally from?
Pepe first appeared in Furie’s 2005 webcomic Boys Club.
Why is Pepe the Frog controversial?
Some extremist groups used Pepe imagery in racist and antisemitic content, which led to its classification as a hate symbol in some contexts.
Is Pepe the Frog always a hate symbol?
No. Pepe has many uses online, and its meaning depends on context; it has also been used as a general meme and in protest imagery.
What does “Feels good man” refer to?
It is a catchphrase associated with Pepe the Frog and the character’s original comic appearances.

References

  1. Wikipediahttps://en.wikipedia.org/wiki/Pepe_the_Frog
    Supports: Creator, first appearance, basic character description, origin in Boys Club.
  2. Chatham Househttps://www.chathamhouse.org/publications/the-world-today/2023-04/evolution-pepe-frog-meme
    Supports: Meme spread, political appropriation, hate-symbol context.
  3. Anti-Defamation Leaguehttps://www.adl.org/resources/hate-symbol/pepe-frog
    Supports: Hate-symbol classification, first appearance, meme description.
  4. The Guardianhttps://www.theguardian.com/film/2020/aug/31/feels-good-man-pepe-frog-4chan-documentary-film
    Supports: Origin details, cultural evolution, extremist appropriation.
  5. BBC Newshttps://www.bbc.com/news/world-us-canada-37493165
    Supports: ADL listing and controversy.
  6. BBC Newshttps://www.bbc.com/news/articles/cn987yqnee9o
    Supports: Political uses and reappropriation in protests.
  7. The Atlantichttps://www.theatlantic.com/politics/archive/2016/09/its-not-easy-being-green/499892/
    Supports: Creator commentary and early meme history.
  8. Anti-Defamation League / AJC Translate Hatehttps://www.ajc.org/translatehate/pepe-the-frog
    Supports: Alt-right association and creator legal objections.