Publishers Clearing House

Publishers Clearing House (PCH) is an American direct marketing company founded in 1953 by Harold Mertz and associated with magazine subscriptions, merchandise sales, and sweepstakes promotions.

Publishers Clearing House (PCH) is an American direct marketing company founded in 1953 by Harold Mertz and associated with magazine subscriptions, merchandise sales, and sweepstakes promotions. It became widely known for its prize-based games and televised prize patrols, and in 2025 it filed for Chapter 11 bankruptcy before its assets were acquired by ARB Interactive. Canadian readers may encounter PCH-related scams through email, mail, phone calls, or online ads, even though PCH is a U.S.-based company.

History

Publishers Clearing House began in 1953 as a direct marketing company selling magazine subscriptions by mail. Over time it expanded into sweepstakes promotions, merchandise, and later digital marketing.

Sweepstakes and branding

PCH became widely recognized for prize-based contests and large cash giveaways. Its sweepstakes campaigns were a central part of its advertising identity and helped make the company a household name.

Business changes and bankruptcy

As magazine sales declined and online shopping grew, PCH shifted away from print-based marketing. In 2025, the company entered Chapter 11 bankruptcy and its assets were purchased by ARB Interactive.

Consumer fraud and public warnings

PCH has often been impersonated by scammers who claim recipients have won prizes and must pay fees to claim them. U.S. consumer and postal authorities have warned that legitimate PCH prizes do not require upfront payment.