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July 26, 2026Sources cited
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Entertainment • Video Game

Rabbids

Rabbids, also known as Raving Rabbids, are a fictional multimedia franchise developed and published by Ubisoft.

By Ethan Anderson| Reviewed by Olivia Bennett, Standards & Fact-Checking Lead| Updated July 26, 2026|2 min read| Fact-checked

Rabbids, also known as Raving Rabbids, are a fictional multimedia franchise developed and published by Ubisoft. The series began as a spin-off from the Rayman video game franchise and centers on mischievous, rabbit-like alien creatures known for chaotic behaviour and gibberish-like vocalizations. The franchise is relevant to Canadian readers as part of Ubisoft, a major video game publisher with a significant presence in Canada, especially in Montreal and other Canadian development hubs.

History

The Rabbids first appeared in Ubisoft’s Rayman franchise and later became the central focus of a standalone spin-off series. Their popularity led to the removal of the Rayman name from the branding after Rabbids Go Home in 2009.

Characteristics

Rabbids are usually described as rabbit-like extraterrestrial creatures with exaggerated facial expressions, loud shouting, and chaotic behaviour. They are commonly associated with comedy, slapstick, and surreal scenarios.

Media and releases

The franchise has expanded beyond video games into comics and television. Ubisoft describes it as spanning more than 16 games and the Rabbids Invasion TV series.

Crossovers

Rabbids have appeared in crossover games outside their original franchise, most notably in Nintendo and Ubisoft’s Mario + Rabbids series. These titles introduced the Rabbids to a wider audience beyond the Rayman games.

Key facts

  • Originated as antagonists in Rayman series before becoming a separate franchise.
  • Depicted as rabbit-like extraterrestrials with chaotic, slapstick behaviour.
  • Includes video games, comic books, and the Rabbids Invasion television series.
  • Sold more than 20 million units across 16 games and other media.
  • Appeared in crossover titles such as Mario + Rabbids Kingdom Battle and Mario + Rabbids Sparks of Hope.
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Canadian context

The franchise is relevant to Canadian readers as part of Ubisoft, a major video game publisher with a significant presence in Canada, especially in Montreal and other Canadian development hubs.

Frequently asked questions

What are Rabbids?
Rabbids are fictional rabbit-like alien characters from Ubisoft’s multimedia franchise, originally introduced in the Rayman video game series.
Who owns the Rabbids franchise?
Ubisoft owns and develops the Rabbids franchise.
When did Rabbids first appear?
They first appeared in Rayman Raving Rabbids in 2006.
Are Rabbids part of the Rayman series?
They originated in the Rayman series, but later became a separate franchise with their own branding.
What kind of media includes Rabbids?
The franchise includes video games, comic books, and the Rabbids Invasion television series.
Do Rabbids appear in Mario games?
Yes. They appear in the Mario + Rabbids crossover games.

References

  1. Wikipedia — https://en.wikipedia.org/wiki/Rabbids
    Supports: Origin as a Rayman spin-off, franchise history, first release, latest release, and general overview.
  2. Ubisoft — https://www.ubisoft.com/en-us/company/about-us/our-brands/rabbids
    Supports: Official franchise description, sales claim, media expansion, and franchise scope.
  3. Raving Rabbids Wiki (Fandom) — https://rabbids.fandom.com/wiki/Rabbidpedia_-_The_Rabbids_Encyclopedia
    Supports: General franchise description and ownership by Ubisoft.
  4. Super Mario Wiki (Fandom) — https://mario.fandom.com/wiki/Rabbid
    Supports: Rabbids’ crossover appearances in Mario + Rabbids titles and character description.