Rich Energy

Rich Energy is a British energy drink brand associated with William Storey and launched in 2015.

Rich Energy is a British energy drink brand associated with William Storey and launched in 2015. It markets itself as a premium energy drink made with mountain spring water and natural caffeine, and it has been involved in high-profile motorsport sponsorships, including Formula 1.

History

Rich Energy was founded in 2015 and is presented by the company as a British brand originating in Richmond, London. Earlier reporting described the business as having a more opaque origin story, with product development beginning years before the 2015 launch.

Product and branding

The company markets Rich Energy as a premium energy drink made with mountain spring water and natural caffeine. Its black-and-gold branding and stag logo are central to its identity, and the company says the stag refers to Richmond Park.

Motorsport sponsorship

Rich Energy became widely known through motorsport sponsorship, especially its title partnership with Haas Formula 1 in 2019. The deal ended early, and coverage of the partnership highlighted the brand's unusual public profile. The brand has also claimed involvement in other motorsport series, including IndyCar, British Superbikes, BTCC, and Isle of Man TT.

Business profile

Rich Energy has been described in reporting as a British beverage brand with distribution and trademark activity linked to the UK and other countries. Public information about its corporate structure and product history has often been limited or inconsistent across sources.