Sanrio

Sanrio Co., Ltd.

Sanrio Co., Ltd. is a Japanese entertainment company known for creating and licensing a large portfolio of cute character brands, including Hello Kitty, My Melody, Cinnamoroll, and Kuromi. The company has created over 450 characters as of 2022 and sells character-based goods worldwide. Sanrio characters are widely recognized in Canada through imported merchandise and global pop-culture fandom.

Overview

Sanrio is a Japanese company focused on kawaii character branding and merchandising. Its portfolio spans many original characters used across consumer products, media, and licensing.

Characters

Sanrio has created more than 450 characters, with Hello Kitty introduced in 1974 and other major characters following over several decades. Other major Sanrio characters include My Melody, Keroppi, Badtz-Maru, Pompompurin, Cinnamoroll, Kuromi, and Gudetama. The character line includes both individual mascots and groups or franchises such as Jewelpet and SHOW BY ROCK!!.

Business activities

Beyond character goods, Sanrio is involved in film production and publishing. Its business model centres on licensing its characters for merchandise and media appearances. The company’s products include stationery, school supplies, gifts, and accessories sold internationally.

International presence

Sanrio products are sold worldwide, including through specialty brand retail stores in Japan. The company’s characters have become globally recognizable through consumer products and media exposure. In Canada, Sanrio characters are widely recognized through imported merchandise and licensed retail products.