Entertainment • Music manager

Scooter Braun

Scooter Braun is an American businessman, investor, former talent manager, and record executive.

By Ethan Anderson| Reviewed by Olivia Bennett, Standards & Fact-Checking Lead| Updated July 26, 2026|2 min read| Fact-checked

Scooter Braun is an American businessman, investor, former talent manager, and record executive. He is best known for discovering and managing Justin Bieber and for founding SB Projects and other entertainment ventures. Braun was also central to a high-profile dispute with Taylor Swift after his company acquired Big Machine Label Group.

Early life and career

Scott Samuel Braun was born in New York City on June 18, 1981. He began working in entertainment promotion before becoming a talent manager and executive.

Management career

Braun became widely known for discovering Justin Bieber and later managing artists including Ariana Grande, Kanye West, Demi Lovato, J Balvin, Usher, and others. He built SB Projects into a major entertainment company.

Business ventures

Beyond artist management, Braun founded or co-founded several ventures, including Schoolboy Records, Ithaca Holdings, TQ Ventures, and Mythos Studios. His businesses expanded into music, investment, media, and entertainment.

Taylor Swift dispute

Braun became a public target of criticism from Taylor Swift after Ithaca Holdings acquired Big Machine Label Group in 2019. The dispute concerned ownership of Swift’s early master recordings and remained widely reported through subsequent years.

Key facts

Braun discovered and managed Justin Bieber in 2008.
He signed Ariana Grande to his management agency in 2012.
He founded SB Projects and Schoolboy Records and co-founded TQ Ventures and Mythos Studios.
His Ithaca Holdings acquired Big Machine Records in 2019, which led to a public dispute with Taylor Swift.
Reports in 2024-2025 described him as no longer working in music management.

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Canadian context

Braun is relevant to Canadian readers mainly because he discovered and managed Canadian singer Justin Bieber, one of Canada’s best-known global music exports.

Frequently asked questions

Who is Scooter Braun?

Scooter Braun is an American businessman, investor, and former music manager known for discovering Justin Bieber and founding SB Projects.

Scooter Braun Taylor Swift?

Braun was involved in a public dispute with Taylor Swift after Ithaca Holdings bought Big Machine Label Group in 2019, giving it control over her early master recordings.

Scooter Braun net worth?

Public estimates have placed Braun’s net worth around $500 million, though net worth figures are estimates and can vary by source.

Scooter Braun clients?

Reported clients and former clients have included Justin Bieber, Ariana Grande, Kanye West, Demi Lovato, J Balvin, Usher, Tori Kelly, Carly Rae Jepsen, and Martin Garrix.

Scooter Braun Justin Bieber?

Braun is credited with discovering and managing Justin Bieber in 2008, helping launch Bieber’s early career.

Scooter Braun age?

Scooter Braun was born on June 18, 1981, which makes him 45 years old as of July 2026.

References

Wikipedia — https://en.wikipedia.org/wiki/Scooter_Braun
Supports: Birth name, date of birth, nationality, career roles, discovery and management of Justin Bieber, Ariana Grande, business ventures, and Big Machine/Taylor Swift dispute.
Britannica — https://www.britannica.com/biography/Scooter-Braun
Supports: Identification of Scooter Braun as an American talent manager.
Scooter Braun official site — https://scooterbraun.com/about
Supports: Official biography, role as Chairman of Ithaka Management Group, and list of artists managed.
USA Today — https://www.usatoday.com/story/entertainment/music/2019/07/01/who-is-taylors-swift-newest-enemy-scooter-braun/1622301001/
Supports: Taylor Swift dispute, Big Machine Label Group acquisition, and examples of listed clients.
Biography.com — https://www.biography.com/business-leaders/a44880943/who-is-scooter-braun
Supports: Career overview and net worth estimate around $500 million.