Shoshanna Lonstein Gruss

Shoshanna Lonstein Gruss is an American fashion designer, writer, and entrepreneur best known as the founder and creative director of the fashion label Shoshanna, launched in 1998.

Shoshanna Lonstein Gruss is an American fashion designer, writer, and entrepreneur. She is best known as the founder and creative director of the fashion label Shoshanna, launched in 1998. She became widely known in the 1990s through media coverage of her relationship with comedian Jerry Seinfeld, and later built a career in fashion.

Early life and education

Lonstein Gruss was born in New York City on May 29, 1975. She studied at the University of California, Los Angeles before returning to New York and entering the fashion business.

Fashion career

She launched Shoshanna in November 1998, initially focusing on dresses designed for women with larger busts. The brand later broadened into swimwear, sportswear, eveningwear, and related categories. Her line gained early retail distribution in stores including Bloomingdale’s, Saks Fifth Avenue, and Barneys.

Public profile

Lonstein Gruss first became widely known through media coverage of her relationship with Jerry Seinfeld in the 1990s. Later coverage focused more on her independent career and business success.

Later work and philanthropy

In addition to her fashion label, she has been associated with Elizabeth Arden as its first style director and has been involved in New York philanthropic activities, including work connected to Memorial Sloan Kettering.