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Super Bowl Halftime Show

The Super Bowl Halftime Show is the live entertainment segment presented during halftime of the National Football League’s championship game.

By Ethan Anderson| Reviewed by Olivia Bennett, Standards & Fact-Checking Lead| Updated July 26, 2026|2 min read| Fact-checked

The Super Bowl Halftime Show is the live entertainment segment presented during halftime of the National Football League’s championship game. It evolved from marching-band performances in the Super Bowl’s early years into a major televised concert featuring prominent pop, rock, hip-hop, and R&B artists.

Early history

The first Super Bowl halftime shows were built around college marching bands, drill teams, and other traditional pageantry. In the second decade of the game, the format expanded to more varied entertainment, including repeated appearances by Up with People.

Transition to pop spectacle

The halftime show began moving toward mainstream music acts in the early 1990s. Michael Jackson’s 1993 performance is commonly identified as the event that established the modern superstar-driven model.

Sponsorship and production

Starting with Super Bowl XXXII in 1998, commercial sponsors presented the halftime show, and the program became more elaborate and heavily produced. The NFL increasingly used major entertainment acts and themed productions as part of the broadcast.

Notable performers

Over time, the halftime show has featured a wide range of artists across genres, including New Kids on the Block, Prince, U2, Beyoncé, Shakira, Jennifer Lopez, The Weeknd, Dr. Dre, and Usher.

Cultural significance

The halftime show has become one of the most watched live entertainment events in North America and a major showcase for popular music. It is now widely treated as a high-profile cultural moment in its own right.

Key facts

  • The Super Bowl Halftime Show began in 1967 with marching bands and drill teams.
  • Michael Jackson’s 1993 performance is widely viewed as the turning point to the modern superstar era.
  • Commercial sponsorship began with Super Bowl XXXII in 1998.
  • The show now features major contemporary artists and elaborate productions.
  • Canadian artist The Weeknd headlined Super Bowl LV in 2021.
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Canadian context

Canadian interest is strong because Canadian artists have performed in the show’s modern era, including The Weeknd, who headlined Super Bowl LV in 2021.[4][6]

Frequently asked questions

When did the Super Bowl Halftime Show begin?
It began with the first Super Bowl in 1967, initially as a marching-band-style performance.
Who is considered the turning-point performer?
Michael Jackson’s 1993 performance at Super Bowl XXVII is widely viewed as the turning point into the modern era.
What did the halftime show look like before pop stars?
It mainly featured college marching bands, drill teams, and themed ensemble performances.
When did sponsorship become part of the show?
Commercial sponsors began presenting the halftime show with Super Bowl XXXII in 1998.
Why did the NFL change the format?
The league moved toward popular music acts in the 1990s, partly to strengthen audience appeal and respond to competing television programming.
What kinds of performers appear now?
Modern shows usually feature major contemporary artists, often with guest performers and large production elements.

References

  1. Wikipediahttps://en.wikipedia.org/wiki/List_of_Super_Bowl_halftime_shows
    Supports: Early history, evolution from marching bands, sponsorship beginning in 1998, and the shift to popular music acts.
  2. Sports Illustratedhttps://www.si.com/nfl/year-by-year-list-of-super-bowl-halftime-show-performers
    Supports: Year-by-year performer list, including major modern acts and the 2020s lineup.
  3. ESPNhttps://www.espn.com/nfl/story/_/id/41193697/who-performed-super-bowl-half-show-all-list
    Supports: Recent halftime performers and the modern pop-concert format.
  4. Forbeshttps://www.forbes.com/sites/timlammers/2025/02/06/photos-every-super-bowl-halftime-show-from-1993-to-2024/
    Supports: Historical transition from marching bands to major performers and Michael Jackson’s 1993 role.
  5. NBC Los Angeleshttps://www.nbclosangeles.com/news/local/super-bowl-halftime-show-2022-performers/2812587/
    Supports: Modern-era framing and the 1993 performance as the start of the megastar booking era.
  6. Billboardhttps://www.billboard.com/lists/best-super-bowl-halftime-shows/
    Supports: Narrative of the show’s evolution into a major live music spectacle.
  7. Rotten Tomatoeshttps://editorial.rottentomatoes.com/article/from-wardrobe-malfunctions-to-left-shark-the-evolution-of-the-super-bowl-halftime-show/
    Supports: Historical role of Up with People and early show formats.