The More You Know

The More You Know is a long-running American public service announcement (PSA) campaign broadcast by NBCUniversal and related NBC networks.

The More You Know is a long-running American public service announcement (PSA) campaign broadcast by NBCUniversal and related NBC networks. It began in 1989 and uses short educational messages, often featuring well-known personalities, to raise awareness of social and public-interest issues. The campaign is widely recognised for its closing star-and-rainbow visual and short jingle.

History

The campaign began in 1989 on NBC, with Tom Brokaw introducing the phrase and the idea of using television spots for public service education. NBCUniversal later expanded and refreshed the campaign over time, including digital and animated versions.

Format and style

The PSAs are short, easy-to-follow messages designed for broad television audiences. They are especially remembered for the animated star that appears with the slogan and jingle at the end of each spot.

Topics covered

Over time, the campaign has addressed a wide range of public-interest subjects, including teacher shortages, domestic violence, low self-esteem, cyberbullying, mental health, and pandemic-related health guidance.

Cultural impact

The phrase became widely recognised in popular culture and is often parodied or referenced as a meme. The campaign has also been credited with bringing mainstream attention to social issues through broadcast television.