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Tung Tung Sahur

Tung Tung Sahur is a viral AI-generated internet meme and fictional character that emerged on Indonesian TikTok in 2025.

By Ethan Anderson| Reviewed by Olivia Bennett, Standards & Fact-Checking Lead| Updated July 26, 2026|2 min read| Fact-checked

Tung Tung Sahur is a viral AI-generated internet meme and fictional character that emerged on Indonesian TikTok in 2025. It depicts an anthropomorphic wooden drum-like figure linked to Ramadan sahur, the pre-dawn meal eaten before fasting, and to traditional wake-up drumming customs. The meme spread through short-form videos, remixes, and other “brainrot” content across social platforms.

Origin

The character is generally traced to an early 2025 TikTok post by Indonesian creator @noxaasht. Coverage describes it as an AI-generated meme that quickly circulated in Indonesian social media before spreading more broadly.

Meaning and cultural references

The phrase refers to sahur, the pre-dawn meal eaten before fasting during Ramadan. The chant and the character’s drum-like design connect the meme to real wake-up drumming traditions used in parts of Indonesia and Malaysia.

Character and depiction

Tung Tung Sahur is usually depicted as a wooden, human-like figure inspired by a kentongan or similar drum. In meme lore, it is portrayed as an eerie creature that appears when sahur is ignored.

Spread and popularity

The meme became part of the wider “brainrot” trend of absurd AI-generated characters. It was remixed into videos, animations, and crossovers, helping it spread across TikTok and other platforms.

Key facts

  • The meme centers on a wooden, anthropomorphic character often shown holding a bat or club.
  • It is associated with the Indonesian Ramadan practice of waking people for sahur using drums or percussion.
  • The repeated 'tung' sound is an onomatopoeic imitation of drumming.
  • The character gained popularity through AI-generated 'brainrot' videos and ironic meme edits.
  • Know Your Meme and other accounts describe the trend as originating from a February 2025 TikTok post by @noxaasht.
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Canadian context

Canadian readers may encounter the meme through global TikTok and Instagram trends, especially during Ramadan among Canadian Muslim communities and in broader internet culture.

Frequently asked questions

What is Tung Tung Sahur?
It is a viral AI-generated internet meme featuring a fictional wooden creature associated with Ramadan sahur traditions.
Where did Tung Tung Sahur come from?
Available coverage traces it to an early 2025 TikTok post by Indonesian creator @noxaasht.
What does “sahur” mean?
Sahur is the pre-dawn meal eaten by Muslims before fasting during Ramadan.
Why does the meme repeat “tung tung tung”?
The sound imitates the beat of drums or percussion used to wake people for sahur.
Is Tung Tung Sahur a real folklore figure?
No verified traditional folklore figure matches it; it is best understood as a modern internet meme built around real cultural practices.
Why did it become popular?
It combined surreal AI imagery, horror-style humour, and a culturally specific Ramadan reference that made it easy to remix and share.

References

  1. Know Your Memehttps://knowyourmeme.com/memes/tung-tung-tung-sahur
    Supports: Description of the meme, its Indonesian context, the sahur reference, and its AI-generated character form.
  2. Wikipediahttps://en.wikipedia.org/wiki/Tung_Tung_Tung_Sahur
    Supports: Claims about the February 2025 origin, creator @noxaasht, kentongan inspiration, and alternate names.
  3. Dailymotionhttps://www.dailymotion.com/video/x9gybw8
    Supports: Transcript describing the first-posted AI image, the 'sahur three times' lore, and the drum-based cultural explanation.
  4. The Express Tribunehttps://tribune.com.pk/story/2541331/has-the-viral-tung-tung-tung-sahur-meme-crossed-your-feed-yet-heres-all-about-the-trend
    Supports: Mainstream summary of the meme’s origin, wooden character depiction, and Ramadan wake-up tradition reference.
  5. Hindustan Timeshttps://www.hindustantimes.com/world-news/us-news/tung-tung-tung-sahur-what-is-the-new-tiktok-meme-and-why-is-it-trending-101745345341732.html
    Supports: Explains the meme’s viral spread, sahur meaning, and the drumbeat/onomatopoeia interpretation.