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Entertainment • Actress

Valeria Márquez

Valeria Márquez was a Mexican social media influencer, model, and businesswoman known for beauty- and lifestyle-focused content.

By Ethan Anderson| Reviewed by Olivia Bennett, Standards & Fact-Checking Lead| Updated July 26, 2026|2 min read| Fact-checked

Valeria Márquez was a Mexican social media influencer, model, and businesswoman known for beauty- and lifestyle-focused content. She was killed in Zapopan, Jalisco, in May 2025 while livestreaming on TikTok; authorities treated the case as a possible femicide. IMDb also lists a separate actress named Valeria Márquez known for the film *Postales de Leningrado* (2007).

Early life and career

Valeria Márquez was born on 14 February 2002 and became known in Mexico as a model and digital content creator. She later expanded into business by operating a beauty salon in Zapopan.

Social media presence

Márquez built an online following with content centered on makeup, skincare, fashion, and travel. News reports said she had substantial audiences on Instagram and TikTok by the time of her death.

Death

Márquez was shot and killed on 13 May 2025 while livestreaming from her salon in Zapopan, Jalisco. Authorities in Jalisco said the killing was being investigated as a possible femicide.

Name ambiguity

The name Valeria Márquez also appears in film databases for an actress credited in *Postales de Leningrado* (2007). Available search results indicate this may be a different person from the Mexican influencer.

Key facts

  • Márquez gained attention on social media through posts about beauty, fashion, personal care, and travel.
  • She was associated with a beauty salon in Zapopan called Blossom The Beauty Lounge.
  • Reports said she won a beauty-pageant title in 2021, after which she began building an online audience.
  • She was shot and killed during a TikTok livestream on 13 May 2025.
  • Mexican authorities said the case was being investigated under femicide protocols.

Frequently asked questions

Who was Valeria Márquez?
Valeria Márquez was a Mexican influencer, model, and businesswoman known for beauty and lifestyle content on social media.
When was Valeria Márquez born?
She was born on 14 February 2002.
How did Valeria Márquez die?
She was shot and killed on 13 May 2025 while livestreaming on TikTok in Zapopan, Jalisco.
What was her business?
Reports identify her business as Blossom The Beauty Lounge, a beauty salon in Zapopan.
Was her case investigated as a femicide?
Yes. Jalisco authorities said the case was being handled under femicide protocols.
Is this the same Valeria Márquez listed as an actress on IMDb?
Search results suggest there may be a separate actress with the same name, known for *Postales de Leningrado* (2007).

References

  1. BBC News — https://www.bbc.com/news/articles/cly3nw938deo
    Supports: Biographical details, death circumstances, social media presence, and femicide investigation context.
  2. BBC News Mundo — https://www.bbc.com/mundo/articles/crmk7ke4rvpo
    Supports: Spanish-language reporting on her background, social media content, and death at her salon in Zapopan.
  3. Wikipedia — https://en.wikipedia.org/wiki/Killing_of_Valeria_M%C3%A1rquez
    Supports: Basic biographical details, dates, occupations, and summary of the killing.
  4. IMDb — https://www.imdb.com/name/nm2741158/
    Supports: Separate actress entry for Valeria Márquez known for *Postales de Leningrado* (2007).