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July 26, 2026Sources cited
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Vegemite

Vegemite is an Australian food spread made from brewer's yeast extract, salt, malt extract, and added flavourings and vitamins.

By Ethan Anderson| Reviewed by Olivia Bennett, Standards & Fact-Checking Lead| Updated July 26, 2026|2 min read| Fact-checked

Vegemite is an Australian food spread made from brewer's yeast extract, salt, malt extract, and added flavourings and vitamins. First sold in 1923, it has become a widely recognized symbol of Australian food culture and is produced in Port Melbourne by Bega.

History

Vegemite was created in Melbourne in 1922 and first sold on 25 October 1923 as a local alternative to Marmite. It later became one of Australia’s best-known packaged foods and returned to Australian ownership in 2017 when Bega bought the brand from Kraft/Mondelez.

Ingredients and production

The spread is based on brewer's yeast extract, a by-product of beer production, with added salt, malt extract, vegetable extracts, and B vitamins. It is produced from yeast sourced from beer-making and is manufactured in Port Melbourne, Australia.

Cultural significance

Vegemite is strongly associated with Australian identity, often described as a national icon. It is commonly used on toast and has also been promoted as a symbol of ordinary Australian life and home connection.

Taste and use

Vegemite has a very salty, savoury flavour that many people consider an acquired taste. It is usually eaten sparingly, often spread thinly on bread, toast, or crackers.

Key facts

  • Vegemite was developed in Melbourne by Cyril Callister for the Fred Walker Company and first sold in 1923.
  • It is made from brewer's yeast extract with added salt, malt extract, vegetable extracts, and B vitamins.
  • The brand was owned by Kraft/Mondelez before returning to Australian ownership when Bega bought it in 2017.
  • Vegemite is widely associated with Australian identity and is commonly eaten on toast, especially at breakfast.
  • Its strong, salty, umami flavour has made it a polarising food product in Australia and abroad.
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Canadian context

Vegemite is mainly relevant to Canadian readers as an imported Australian food product sometimes found in specialty grocery stores and used by Canadians with ties to Australia or the UK.

Frequently asked questions

What is Vegemite?
Vegemite is an Australian yeast-extract spread made from brewer's yeast and flavouring ingredients, fortified with vitamins.
When was Vegemite first sold?
Vegemite was first sold on 25 October 1923.
Who invented Vegemite?
Vegemite was developed by Cyril Callister for the Fred Walker Company in Melbourne.
Who owns Vegemite now?
Vegemite is owned by the Bega Group, which bought the brand in 2017.
What does Vegemite taste like?
It has a salty, savoury, umami flavour that many people describe as strong or bitter.
Why is Vegemite culturally important in Australia?
Vegemite is widely seen as a symbol of Australian identity and is closely associated with breakfast and everyday home life.

References

  1. Wikipediahttps://en.wikipedia.org/wiki/Vegemite
    Supports: Origin, inventor, first sale date, ownership history, and general description.
  2. National Museum of Australiahttps://www.nma.gov.au/exhibitions/defining-symbols-australia/vegemite
    Supports: Australian cultural significance, origin in Melbourne, and return to Australian ownership.
  3. Vegemite / Begahttps://vegemite.com.au/heritage/the-vegemite-story/
    Supports: Brand history, production in Port Melbourne, and ownership by Bega.
  4. Encyclopaedia Britannicahttps://www.britannica.com/topic/Vegemite
    Supports: Ingredients, nutritional characteristics, and general definition.
  5. BBChttps://www.bbc.com/travel/article/20230405-one-hundred-years-of-vegemite
    Supports: Historical context, cultural symbolism, and invention as a Marmite alternative.
  6. ABC Newshttps://www.abc.net.au/news/2023-10-25/vegemite-celebrates-100-anniversary/103014788
    Supports: 100th anniversary, inventor, and use of leftover brewer's yeast.