Vimto

Vimto is a British mixed-fruit soft drink first created in Manchester in 1908 by John Noel Nichols.

Vimto is a British mixed-fruit soft drink and cordial, first created in Manchester in 1908 by John Noel Nichols. It was originally developed as a herbal tonic called Vimtonic and later became a fruit-flavoured drink sold in carbonated, still, cordial, and energy-drink forms. The brand is particularly associated with northern England and has strong popularity in the Middle East, especially during Ramadan.

History

Vimto originated in 1908 as Vimtonic, a herbal tonic developed by John Noel Nichols in Manchester. The name was later shortened to Vimto, and the drink gradually shifted from a tonic to a soft drink. Nichols marketed it as a source of "vim and vigour."

Ingredients and flavour

The drink is known for its mixed-fruit profile, commonly described as grape, raspberry, and blackcurrant, combined with herbs and spices. The exact recipe is closely guarded by the producer.

Brand and production

Vimto is produced by Nichols plc and has been sold in several forms, including cordial, carbonated, still, and energy-drink variants. The brand has also expanded into confectionery and other licensed products.

Cultural significance

In the United Kingdom, Vimto is especially associated with the north of England. It is also widely recognised in several Middle Eastern countries, where it is commonly consumed during Ramadan.