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Bozoma Saint John

Bozoma Saint John is a Ghanaian-American businessperson, marketing executive, author, and entrepreneur.

By Ethan Anderson| Reviewed by Olivia Bennett, Standards & Fact-Checking Lead| Updated July 27, 2026|2 min read| Fact-checked

Bozoma Saint John is a Ghanaian-American businessperson, marketing executive, author, and entrepreneur. She is known for senior marketing roles at major companies including Apple, PepsiCo, Uber, Endeavor, and Netflix, where she served as chief marketing officer from 2020 to 2022. Saint John has also been recognized for her influence in advertising and marketing, including induction into industry halls of fame.

Early life and education

Bozoma Saint John was born in Ghana and later moved to the United States. She attended Wesleyan University, where she studied English and African American Studies.

Marketing career

Saint John built a career in marketing across entertainment, consumer goods, and technology. Her executive roles included positions at Pepsi, Apple Music/iTunes, Uber, Endeavor, and Netflix. She served as Netflix's chief marketing officer from August 2020 to March 2022, and prior to that was chief brand officer at Uber from 2017 to 2018.

Recognition and public profile

She has received industry recognition for her work, including induction into the American Advertising Federation Advertising Hall of Achievement. Her career has been covered by major business and media publications.

Author and entrepreneur

In addition to corporate leadership, Saint John has written a memoir titled The Urgent Life. She has also founded or promoted entrepreneurial projects such as Eve by Boz and The Badass Workshop.

Key facts

  • Saint John was born on January 21, 1977, and is described as Ghanaian-American.
  • She served as chief marketing officer at Netflix from August 2020 to March 2022.
  • Before Netflix, she was chief brand officer at Uber and chief marketing officer at Endeavor.
  • Her earlier career included senior marketing roles at Pepsi and Apple Music/iTunes.
  • She is also an author and entrepreneur, and has been associated with initiatives such as The Badass Workshop and Eve by Boz.
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Canadian context

No direct Canada-specific connection is evident in the provided sources, though Saint John's work has influenced international marketing and business audiences, including Canadian readers interested in global branding leadership.

Frequently asked questions

Who is Bozoma Saint John?
She is a Ghanaian-American businessperson, marketing executive, author, and entrepreneur known for senior roles at major brands including Netflix, Uber, Apple, and PepsiCo.
What was Bozoma Saint John's role at Netflix?
She served as Netflix's chief marketing officer from August 2020 to March 2022.
What did Bozoma Saint John do at Uber?
She served as Uber's chief brand officer from 2017 to 2018.
What companies has Bozoma Saint John worked for?
Her career includes roles at Pepsi, Apple Music/iTunes, Uber, Endeavor, and Netflix.
What is Bozoma Saint John known for beyond corporate roles?
She is also known as an author and entrepreneur, and for public-facing initiatives such as The Badass Workshop and Eve by Boz.

References

  1. Wikipediahttps://en.wikipedia.org/wiki/Bozoma_Saint_John
    Supports: Birth date, nationality, Netflix CMO dates, Uber and Endeavor roles
  2. Computer History Museumhttps://computerhistory.org/profile/bozoma-saint-john/
    Supports: Uber chief brand officer role and career reputation
  3. Business Insiderhttps://businessinsider.com/bozoma-saint-john-apple-wwdc-2016-6
    Supports: Education, early career, Pepsi and Apple roles, industry recognition
  4. IMDbhttps://www.imdb.com/name/nm4576668/bio/
    Supports: Netflix, Uber, Apple, Pepsi, board service, Wesleyan degree
  5. Penguin Random Househttps://www.penguinrandomhouse.com/authors/2245193/bozoma-saint-john/
    Supports: Author status, career summary, Hall of Fame references
  6. Forbeshttps://www.forbes.com/sites/maneetahuja/2024/09/25/cultural-capitalist-bozoma-saint-john-on-blazing-her-own-trail/
    Supports: Recent profile, memoir, current entrepreneurial activity, broad career overview