PC Financial
PC Financial is a Canadian financial-services brand associated with Loblaw Companies.
PC Financial is a Canadian financial-services brand associated with Loblaw Companies. It is best known for its PC Optimum-linked credit cards and the PC Money Account, a no-monthly-fee account that earns PC Optimum points. As of December 2025, Loblaw announced an agreement for EQB to acquire PC Financial, pending regulatory approvals.
Overview
PC Financial is a Canadian financial brand used by Loblaw Companies for consumer financial products. The brand is commonly used as the short form of President’s Choice Financial. It is closely linked to the PC Optimum loyalty program and to products marketed under the President’s Choice name.
Products and services
Corporate structure and ownership
The brand is associated with Loblaw Companies and operates through subsidiaries including President’s Choice Bank for banking and Mastercard products, and PC Financial Insurance Brokers for insurance. In December 2025, Loblaw announced an agreement for EQB to acquire PC Financial, subject to regulatory approval.
Rewards program integration
PC Financial products are designed around PC Optimum points. Cardholders and account holders can earn points on eligible everyday spending, especially within the Loblaw retail ecosystem. The brand’s credit cards are issued by President’s Choice Bank and earn PC Optimum points on purchases.
Key facts
- PC Financial is commonly used as the short form of President’s Choice Financial.
- The brand is tied to Loblaw Companies and operates through subsidiaries including President’s Choice Bank and PC Financial Insurance Brokers.
- Its current consumer products prominently include PC-branded Mastercard credit cards and the PC Money Account.
- The PC Money Account is marketed as a no-monthly-fee account that earns PC Optimum points and offers an optional savings feature.
- Loblaw announced in December 2025 that EQB would acquire PC Financial, subject to regulatory approval.
PC Financial is a distinctly Canadian brand tied to Loblaw, PC Optimum, and Canadian retail spending patterns. It is relevant to Canadian consumers because its products are designed around Canadian banking, residency eligibility, and loyalty rewards at Canadian merchants.[2][9][12]
Frequently asked questions
What is PC Financial?
How do I open a PC Financial account?
PC Financial vs Tangerine
PC Financial credit card review
PC Financial mortgage rates
PC Financial customer service
References
- PC Financial — https://www.pcfinancial.ca/en/Supports: Brand positioning, PC Optimum rewards messaging, and current product marketing.
- Wikipedia — https://en.wikipedia.org/wiki/President's_Choice_FinancialSupports: Brand identity, ownership structure, and relationship to Loblaw and President’s Choice Bank.
- CreditResources.ca — https://creditresources.ca/banking/pc-review-presidents-choice-banking-rewards-canada-2026/Supports: Historical note that banking products moved to Simplii in 2017 and that PC Financial now focuses on credit cards and the PC Money Account.
- Forbes Advisor Canada — https://www.forbes.com/advisor/ca/credit-cards/reviews/pc-financial-mastercard/Supports: General credit-card review points, no annual fee, and rewards positioning.
- PC Financial — https://www.pcfinancial.ca/en/credit-cards/world-elite/Supports: Issuer information and PC Optimum points earned on purchases.
- PC Financial — https://www.pcfinancial.ca/en/pc-money-account/Supports: PC Money Account features, residency and age requirements, and savings feature.
- Google Play — https://play.google.com/store/apps/details?id=ca.pcfinancial.bank&hl=en_USSupports: Support contact email for the PC Financial mobile app.
- Ratehub — https://www.ratehub.ca/blog/how-the-pc-optimum-program-works/Supports: PC Optimum redemption mechanics and the relationship between points, credit cards, and the PC Money Account.