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Pepsi Blue

Pepsi Blue is a berry-flavored, blue-coloured cola soft drink produced by PepsiCo.

By Ethan Anderson| Reviewed by Olivia Bennett, Standards & Fact-Checking Lead| Updated July 26, 2026|2 min read| Fact-checked

Pepsi Blue is a berry-flavoured, blue-coloured cola soft drink produced by PepsiCo. It was first sold in 2002, discontinued in the United States and Canada in 2004, and later returned for limited runs in 2021. It was marketed as a “Berry Cola Fusion.”

History

Pepsi Blue was introduced in 2002 and became part of PepsiCo’s early-2000s lineup of novelty soft drinks. It was later discontinued in the United States and Canada in 2004, though it returned briefly in 2021.

Product description

The drink is a berry-flavoured cola with a blue appearance. Its colour and flavour were central to its branding and marketing.

Market availability

The beverage was sold in North America, including Canada, and in several Asian markets. Availability has varied by country, with some sources noting continued sales in certain overseas markets.

Brand legacy

Pepsi Blue is remembered as one of PepsiCo’s more distinctive limited-era products. Its 2021 return reflected broader nostalgia marketing around discontinued soft drinks.

Key facts

  • Pepsi Blue was a berry-flavoured soft drink made by PepsiCo.
  • It was marketed as a “Berry Cola Fusion.”
  • The drink was sold in the United States and Canada from 2002 to 2004, with a limited return in 2021.
  • Pepsi Blue was also sold in several Asian markets.
  • The beverage is notable for its bright blue colour.
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Canadian context

Pepsi Blue was sold in Canada during its original 2002–2004 run, making it part of the Canadian soft-drink market in the early 2000s.[1]

Frequently asked questions

What is Pepsi Blue?
Pepsi Blue is a berry-flavoured cola soft drink produced by PepsiCo.
When was Pepsi Blue first released?
It was first sold in 2002.
Was Pepsi Blue discontinued?
Yes. It was sold in the United States and Canada until 2004, then later returned briefly in 2021.
What does Pepsi Blue taste like?
It is described as a berry-flavoured cola and was marketed as a “Berry Cola Fusion.”
Why is Pepsi Blue notable?
It is notable for its bright blue colour and for being one of PepsiCo’s distinctive early-2000s novelty beverages.

References

  1. Wikipedia — https://en.wikipedia.org/wiki/Pepsi_Blue
    Supports: Core facts on product type, flavour, manufacturer, initial sales period, Canadian availability, and 2021 limited return
  2. Wikipedia — https://pl.wikipedia.org/wiki/Pepsi_Blue
    Supports: Blue colour and PepsiCo manufacture